How to decipher trustworthiness online

The human brain receives about 34 gigabytes (Gb) of information a day according to a study conducted by researchers at the University of California-San Diego, under Roger Bon.

34 Gb is a sufficient quantity to overload a laptop within a week and this amount of information will only go up, especially if the brain-computer interface enters the market.

It can be a challenge to determine when to listen to advice from someone else or to turn inward and listen to our own voices.

To begin, having a regular self-reflective practice is becoming a hallmark of successful and/or self-aware people.

But when it comes to sifting through that 34 Gb, how can you tell truth from fiction & snake oil? Consider these simple tricks:

  1. Does this person or organization have something to gain from me reading this content, watching the video, or clicking the link? Just about everyone online (including me — full disclosure: app developer at & in free or freemium news media , probably is trying to gain something from you
  2. What’s the business model behind the reason for the content? Is there a product that the consumer is supposed to by or is the consumer’s attention the product?
  3. What is the ‘truthiness’ of the statement — is it truth or is it shock & awe, clickbait, or hyperbole? Does the emphasis, emotion, conclusion appropriately match the level content? ‘If it bleeds, it leads’ is prevalent now more than ever, but most truly transformative trends start with a slow burn and not a flash in the pan
  4. Does the content stand on its own or is it a precursor to something else? Do you get value out of it without needing to pursue further? Is the idea fully presented for consumption, no strings attached?



Founder of Avalo

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